To develop a powerful and globally consistent communication campaign to communicate the perfect serve of Beefeater Dry Gin’s hero serve – the Beefeater & Tonic – to inspire the on trade, and engage consumers.
We were challenged to develop a shopper marketing plan to bring the path to purchase to
life with consumer branding for the retail channel.
Disruptive launch of authentic Japanese gin brand.
To relaunch the world-famous cognac brand as ‘The Toast of Paris’, engaging press and influencers with Courvoisier’s strong brand heritage and immersing them in a truly unique brand experience.
To achieve brand awareness to recruit new consumers, and reappraisal by existing whisky drinkers.
To create a brand experience and communications platform to introduce Teisseire to a global on trade audience.
Reinvigorating L’Essence de Courvoisier across multiple touch points repositioning it as the brand’s most luxury proposition.
To create a brand experience strategy to encourage the on trade to re-appraise Britvic mixers, trial a new formula liquid and stimulate an emotional engagement with the brand.
To communicate the unique Art of Whisky Blending, which makes Chivas Regal Scotch a true global icon, a new and exciting mentoring experience was required.
To design a standout bottle for Beefeater 24, the premium expression of the famous gin range, lending the brand the impact and positioning it deserves.
To create a key visual for Passport Scotch illustrating the brand’s crusade to ‘Unleash Your Curiosity’.
To create a unique activation territory from which to launch Reyka to the on trade.