To achieve awareness for a newly-introduced non-age statement product that would recruit new consumers to The Glenlivet range and encourage reappraisal by existing whisky drinkers.
We set out to tell the production story of The Glenlivet through a unique multi-sensory experience that delivered knowledge on both whisky and the science of taste. Working alongside Wondermakers,
we developed an immersive tasting programme that included bespoke cocktails, original video content and olfactory cues.
Through sensory stimuli, consumers attending The Glenlivet Sensology events all over the globe have been metaphorically transported to Speyside, the home of The Glenlivet.
We also worked on developing the platform for use in Global Travel Retail.