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Creating a fully bespoke activation for House of Suntory at Taste of London Festival 2019.
The activation included the design and build of a sakura covered stand capturing the spirit of
the Japanese spring festival Hanami, as well as award winning cocktail making and Kaiseki
food-pairing masterclasses.

 
 

The Challenge

Wonderworks were tasked with developing a consumer activation for House of Suntory at the Taste of London Festival 2019.

This should communicate Japanese authenticity and quality credentials across the House of Suntory portfolio, as well as build unaided awareness of their brands.

Insight

Consumers are searching for out of the ordinary experiences and spaces that excite their senses. Bespoke drinking and dining experiences are a big winner, as are bespoke off-menu items that have been created solely for that particular event.

The Wonder

Wonderworks designed a Japanese sakura terrace
in celebration of Japanese craftsmanship and the
Hanami festival.

Taste-goers were invited to lounge below canopies of beautiful vibrant pink sakura blossoms, whilst sipping on one of four carefully crafted cocktails.

For curious guests, who sought to immerse themselves further, Japanese cocktail & Kaiseki masterclasses were on offer, giving attendees a unique opportunity to learn from House of Suntory experts about the history, culture and craftsmanship behind Roku & Haku. 

Deliverables

Bespoke visualisation, design and production of a 10x10 metre stand for House of Suntory’s Taste of London activation: this included a sunken masterclass area, Japanese inspired seating areas, a suspended floral canopy, a fully functioning bar, a back-bar display and a quick service bar hatch. Wonderworks ran on-site management of the stand and logistics for the duration of the festival. 

 
 

WOO-HOO!

All activation KPIs were hit: evidence of how successful the stand was from a commercial point of view. The response from Taste attendees was a resounding success: punters were immediately drawn to the stand, to engage and take photos of the Japanese sakura terrace. Masterclasses were a tremendous hit, with each class being booked out within 30 minutes: it was hardly surprising when House of Suntory learned they had won best masterclass in show…

 

Creative Development

Stand at Taste of London 2019

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Roku Masterclass

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