HOW TO LAUNCH A DRINKS BRAND

THE PLAYBOOK FOR STANDING OUT

New Wonderworks Insight Report

Launch isn’t a single moment in a brand’s lifecycle. It’s a sequence of decisions that either build momentum or burn budget.

The brands that win connect consumer insight, commercial reality and creative activation from day one. Done well, that integrated approach makes budgets work harder, creates noise in an overcrowded market, and leaves a lasting impression with drinkers.

Fresh from our WonderNETwork webinar, How to Launch a Drinks Brand, we’re releasing Volume 7 of Miramur: a report packed with creative and commercial insight, plus real-world examples from across the drinks industry, from global players to ambitious challenger brands.

Across the discussion, three themes emerged on why launches fail:

1. They misread the real consumer and the moment the product is built for.

2.  They build brand strategy and commercial strategy in isolation.

3.  They measure the wrong things too late, missing the chance to learn fast and course-correct.

WHY YOU NEED THIS REPORT

We explore not just what goes wrong, but why it keeps happening and what you can do differently. Inside you’ll find practical actions, sharp insights, and live examples from agency and industry voices to help you improve your odds of success in a challenging market.This report combines Wonderworks’ cultural insight with observations from across global RTD markets, capturing a category in motion – one defined by a dynamic tension between craft and convenience, tradition and transformation. Our goal is to share the ideas and work inspiring us as a creative drinks agency, and to offer a clear snapshot of where RTDs are heading next.

Download the full report to unlock tools and strategies that will make your next product launch more effective today; not six months after you’ve spent the money.

For more inspiration, please explore our other Insight Reports, examining themes such as Cracking Gen-Z and Mixology Meets Mobility.