CRACKING GEN Z

How Brands Can Win the Next Generation

It’s time to get the inside scoop on what Gen Z really want from drinks brands, with Wonderworks’ latest insight report.

Forget what you think you know about Gen Z.

This isn’t the sober-curious, screen-obsessed stereotype you see sprawled across the headlines. This generation are rewriting the rules of drinking, socialising and building brand loyalty in a completely new way.

Are you keeping up with the fast-paced change?

Fresh from of our latest WonderNETwork webinar, ‘Cracking Gen Z | How Brands Can Win the Next Generation,’ we’re launching Volume 04 of Miramur – a culture led, insight-packed report with examples from across the drinks world from drinks giants to challenger brands and community creators.

WHY YOU NEED THIS REPORT:

1.  Get to know Gen Z behaviour – understand what makes them tick from new drinking rituals to the rise of ‘repertoire’ drinkers.
2.  Learn why authenticity and cultural fluency are non-negotiables for brands trying to earn the trust of a Gen Z market.
3. Explore stand out examples that show how brands like Heineken are building real world and digital experiences Gen Z connect with.
4. Gain actionable insight from industry leaders on product innovation, mood-first drinking, storytelling and IRL activations that resonate.
5. See what’s next – from the rise of social wellness spaces to hybrid digital/ IRL rituals that are reshaping brand engagement.

Whether you are a global brand or emerging challenger, this report is the roadmap to staying relevant – and Wonderful – in a Gen Z world.

Download the full report here and unlock the strategies that will shape your next move

If this topic has sparked your interest or got you wondering how we can help you successfully connect with Gen Z consumers, please do not hesitate to reach out.

For more inspiration, please explore our other Insight Reports, examining themes such as Prestige In The On Premise and AI & The Future of Drinks.