Wonderworks

Spritz & Aperitivo Visual Audit (ND)

Explore Wonderworks’ Spritz & Aperitivo Visual Audit. Dive into the brands, packs and visual worlds shaping the aperitivo and spritz category in 2026, from a leading creative drinks agency.

Explore Wonderworks’ Spritz & Aperitivo Visual Audit. Dive into the brands, packs and visual worlds shaping the aperitivo and spritz category in 2026, from a leading creative drinks agency.
 

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SPARK BEHIND THE FIZZ | SPRITZ & APERITIVO

 
 

The spritz and aperitivo category is one of the most culturally vibrant and visually exciting spaces in drinks today. From legacy Italian brands to bold new disruptors, the category is growing fast, driven by a global appetite for lighter, more considered drinking occasions. As the market grows, visual identity, packaging design and brand storytelling are becoming the real differentiators.

This visual audit explores how the spritz and aperitivo space is evolving and where the most distinctive, disruptive and creative brands are winning. It brings together examples from across the category, from aperitifs and RTD spritz to no and low-alcohol alternatives, highlighting the visual and strategic patterns shaping success in 2026.

As a creative drinks agency, we examine the big shifts shaping the category, including the rise of escapism-led storytelling, nostalgic visual codes, bold flavour-driven identities and the growing influence of the no and low-alcohol movement. Alongside this, we review how brands are using photography, packaging, typography and social presence to build distinctive worlds in a crowded marketplace.

What you will find inside

  • Category overview and visual themes

  • Best in class brand examples

  • Breakdown of packaging trends and design cues

  • Analysis of how brands are building lifestyle narratives and emotional connection with their audiences

  • Opportunities for disruption and differentiation

This visual audit is designed to help brand owners, marketers and creative teams better understand what is shaping the spritz and aperitivo category today and how to create standout that is both culturally relevant and strategically consistent.

If this has sparked your interest or you want to discuss how these insights could benefit your brand, get in touch.​

We would love to talk.

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