Wonderworks
WW_Visual_Audit_Q1_Spritz_Website_Banner_V1-02.jpg

Spritz and Aperitivo Visual Audit​

Explore Wonderworks’, a creative drinks agency, Functional Drinks Visual Audit. Discover emerging visual trends, packaging cues, and audience insights shaping energy, wellness, adaptogenic, and mood-enhancing drinks in 2025.​

 

DOWNLOAD OUR LATEST VISUAL AUDIT

SPARK BEHIND THE FIZZ | SPRITZ AND APERITIVO

 
 

The spritz and aperitivo category is entering a new golden hour, and the stats show that we can’t get enough. Once defined by a single colour and a tightly held set of traditions, it is now expanding, creating space for a richer cultural and visual landscape. From non‑alcoholic aperitifs and RTDs to heritage revivals and modern disruptors, brands are reimagining what aperitivo can mean for today’s audiences.

This visual audit explores how the spritz and aperitivo space is evolving and where brands are creating distinction beyond the expected. From Europe and Australia, to the US, liquid colour, bottle design and lifestyle storytelling are shaping the category, from stripped‑back, function‑led offerings to nostalgic revival and romanticised escapism.

As a creative drinks agency, we take a cultural lens to aperitivo, analysing how mood, place, ritual and flavour create relevance in a crowded space. We explore the rise of ownable liquid colours beyond orange, the return of vintage cues, the blurring of alcohol and no‑low SKUs, and how brands extend beyond the bottle through collaboration, experience and digital storytelling, building worlds that feel culturally aware and enduring.

What you will find inside

  • Category overview and emerging visual territories in spritz and aperitivo

  • Best‑in‑class brand examples across alcoholic and non‑alcoholic aperitifs

  • Analysis of packaging design, flavour profiles and liquid colour experimentation

  • Exploration of lifestyle storytelling, escapism and cultural world‑building

  • Insight into audience positioning, from Gen Z and sober‑curious drinkers to heritage‑led romantics

  • Opportunities for brands to disrupt, modernise or deepen cultural relevance

Tapping into our wider drinks design intelligence and previous report, this audit is designed to help brand owners, marketers and creative teams understand what is shaping the next era of spritz and aperitivo, and how to craft brands that are visually distinctive, culturally aware and rooted in meaningful storytelling.

Read Our Latest Audit

If this has sparked your interest or you want to discuss how packaging design could benefit your brand, get in touch.​ ​

We would love to talk.

CONTACT US