ROKU GIN

We launched Japanese Gin to the world and elevated super premium gin through cultural storytelling

THE CHALLENGE

We were tasked with the creation of the brand world, campaign visual and unique tasting experience for ROKU GIN, the new premium Japanese craft gin brand from the House of Suntory.

THE INSIGHT

Leveraging the reputation of Japanese craft and meticulous attention to detail as well as the Japanese spirit of Omotenashi (a sense of hospitality), we created a unique brand experience delivered across multiple consumer touch points. This tasting experience roots ROKU firmly in its Japanese heritage and also demonstrates the quality of the liquid in an engaging way.

THE APPROACH

The ROKU brand world and campaign identity was developed across multiple platforms, including domestic, GTR, video, retail environments, creative collateral and a tasting experience. Each of these held the spirit of Omotenashi at its heart, delivering a unique and memorable shared experience to consumers.

THE WONDER

ROKU GIN has been launched at Berlin Convention Bar Show in Berlin in October, with a beautiful stand showcasing the new visual identity, video and creative collateral.