SOZ NATURAL MOCKTAILS

A FRESH TAKE ON DRINKS BRANDING

As a Creative Drinks Agency, Wonderworks is always keeping an eye on the latest brands making waves across the drinks industry.

One recent scroll-stopping discovery was SOZ Natural Mocktails. A single glance at the bottle was enough to spark curiosity, leading the team to take a closer look at the story and designer behind the brand.

At its core, SOZ was created to challenge the idea that alcoholic drinks are the only beverages that belong in high-energy social settings. Rather than leaning into the soft, muted wellness cues that often dominate the non-alcoholic drinks category, SOZ takes a much bolder approach. Bright colours, punchy typography and an unapologetically playful aesthetic come together to create a visual identity that immediately caught the attention of the Wonderworks team. It serves as a reminder that natural doesn’t have to mean understated; it can be fresh, loud and full of confidence.

As a Drinks Branding Agency, Wonderworks is continually inspired by brands that challenge category conventions through thoughtful design and strong visual storytelling. Naturally, the team wanted to know who was behind SOZ. That led them to Daniela Barrio, a Peruvian-born, New Zealand-based designer whose multicultural perspective shines throughout the brand. Her work is driven by a desire to create identities that are memorable and emotionally connected, and SOZ feels like a perfect example of that philosophy in action. In a category often defined by restraint, it manages to feel impossible to ignore!

With younger generations placing greater value on wellbeing, mindfulness and physical health, it is no surprise that a new wave of design-led non-alcoholic drinks brand is making its mark. Brands such as Ghia have landed on shelves with beautifully crafted bottles that nod to Mediterranean aperitivo culture, the kind of bottle that deserves a permanent place on display at home. Then there is Three Spirit, whose range of non-alcoholic spirits lean into function just as much as design, offering “social elixirs” tailored to different occasions and moods. Looking for something Lively? More Social? Or as a Nightcap? Three spirits have created a product for that moment.

Against this backdrop of innovation within the non-alcoholic category, SOZ feels perfectly timed. It reflects the growing demand for products that balance wellbeing with personality, while demonstrating the power of effective drinks branding and strong creative strategy. Brands like SOZ offer valuable insight into where the market is heading next.

As a specialist Beverage Branding Agency, Wonderworks is continually inspired by brands that push creative boundaries, challenge expectations and redefine what consumers expect from modern drinks brands. SOZ is a strong example of how bold design, clear positioning and a distinctive point of view can help a drinks brand stand out in an increasingly competitive marketplace.

Written by Tilly Tod, Designer at Wonderworks.