TR Craft Beer


by ivo major
March 1, 2019


Beer is big business. The estimated worth of the global beer market in 2017 was USD 593 billion. The category is dominated by giants including AB InBev which owns brands such as Budweiser, Stella Artois, Beck’s and Corona. The company is estimated to sell one in four beers around the world, taking 45% of the industry’s profits.

The rise of the independently-owned craft beer movement has created a challenge to mainstream producers like AB InBev. Craft beer keeps growing and is changing consumer attitudes towards what beer is and how it should be made and enjoyed.

In this trend report we take a closer look at the rise of craft beer and where this is leading the broader drinks industry.


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