BELLE ANNÉE
THE PERFECT SHADE OF ROSÉ

WE DEVELOPED A CROSS-CHANNEL ACTIVATION CAMPAIGN AND SUPPORTING ON-TRADE AND OFF-TRADE ASSETS FOR THE UK AND US MARKETS

We were tasked with developing a cohesive, cross-channel activation campaign concept that was scalable and flexible for the UK and US markets. The concept needed to be supported with asset inspiration and potential brand partnership suggestions, together with mechanics to further elevate the concept and drive PR and social.

Activation Concepting | Comms | Partnerships | Competitor Research | Design | Cross-Channel Asset Development

The Challenge

The rosé scene is busy and popular, particularly during the spring and summer months, and it can be a challenge to cut through the noise. Our role was to create concept activations, mechanics and tools that would gain traction among trade and consumers and create stand-out in a saturated market.

THE Insight

Rosé’s pink aesthetic and naturally Instagrammable appeal have made it popular with the millennial generation, but it is also generating increasing discussion among serious wine connoisseurs. To achieve maximum reach in the UK and US, Belle Année needed to build on its already strong, identifiable and appealing brand world.

The APPROACH

As well as exploring the Belle Année consumer’s attitudes and behaviours, our extensive research took in rosé competitors together with brands that excel in creating a lifestyle for their followers. These inputs allowed us to create attractive and aspirational storytelling that stands out in the rosé channel activity.   

THE WONDER

We delivered a Belle Année Look Book detailing a completed activation concept, supporting mechanics, messaging and suggested partnerships, plus a suite of asset inspiration. We look forward to seeing more of Belle Année’s perfect shade of rosé this summer!