Wonderworks

Beer and Cider Visual Audit

A fast-moving space in the alcohol sector, the Beer and Cider category is seeing a surge in low and no alcohol options. In 2022, 36% of global beer launches were new variants or range extensions, while 31% showcased refreshed packaging*. With innovation driving visual appeal and lifestyle alignment, this evolving category offers rich insights into what today’s drinkers are really looking for.

 

DOWNLOAD OUR LATEST VISUAL AUDIT

BEYOND THE FOAM LINE | BEER AND CIDER

AUGUST 2025

 
 

A fast-moving space in the alcohol sector, the Beer and Cider category is seeing a surge in low and no alcohol options. In 2022, 36% of global beer launches were new variants or range extensions, while 31% showcased refreshed packaging*. With innovation driving visual appeal and lifestyle alignment, this evolving category offers rich insights into what today’s drinkers are really looking for.

This visual audit highlights key shifts in the Beer and Cider category, driven by post-COVID consumer habits and the cost-of-living crisis. With more drinkers staying in, brands are focusing on range extensions, packaging refreshes, and sustainability. The rise of low and no alcohol options, especially among younger adults, signals a growing trend toward moderation. This report explores how these trends connect with today’s drinkers.

STANDOUT BEER BRANDS MAKING BOLD MOVES

  • BERO – Redefining the non-alcoholic beer space with a bold, premium aesthetic, BERO ditches the usual cues and delivers a confident, inclusive identity.

  • Noam Beer – A masterclass in minimalism, Noam strips back the noise to let the design do the talking. Noam proves that clarity and confidence can speak volumes.

  • Strongbow – With a bold new look, Strongbow refreshes its visual identity while staying rooted in what fans know and love.

  • Asahi Super Dry – Bringing its signature blend of precision and minimalism to the pitch, Asahi Super Dry teams up with Arsenal to elevate the matchday experience.

Premiumisation is the next big opportunity in beer, brews, and cider – brands like Bero and Noam are already leading the charge. As drinkers evolve, so must the drinks. Strongbow’s bold 2023 rebrand tapped into younger audiences with vibrant, fruity ciders, even if it meant ruffling a few legacy feathers. AI is also starting to play a role in how brands connect. Campaigns like Coors’ ‘Obstructed Views’ show how smart, selective use of AI can enhance storytelling without feeling forced.

Whether through sport, style, or shared values, brands that partner with the right people and platforms are turning fans into advocates. The future belongs to those willing to look forward, not back.

Want to see what pioneering looks like? The full visual audit breaks it down.

read OUR LATEST VISUAL AUDIT:

We hope you enjoy this report as much as we enjoyed creating it.

If the topic has sparked your interest, creativity and passion as much as it did ours, please don’t hesitate to reach out!