ARDRAY - GLOBAL TRAVEL RETAIL

A new perspective on blended Scotch in global travel retail 

Ardray’s GTR debut at Changi Airport invites travellers to rethink what a blended Scotch can be. Malt-rich, exquisitely balanced, and shaped by the wild beauty of Scotland combined with the precision of Suntory’s master blenders, Ardray brings a crafted, contemporary voice to the category. 

To tell that story in a fast-moving retail environment, Wonderworks developed a suite of premium visibility assets: small and medium glorifiers, along with a High Profile Promotion display. Each design leverages Ardray’s distinctive triangle motif, natural materials, warm lighting and layered messaging to support unassisted discovery. 

Launched in one of the world’s most competitive airport retail spaces, the displays were crafted to capture attention, convey the brand’s elegance, and spark curiosity among global whisky drinkers. 

GTR Activations | Retail Display | Visual Identity | Technical Production Specs

The Challenge

Suntory Global Spirits came to Wonderworks with a clear ambition: to launch Ardray, a refined and malt-rich blend, into the competitive world of Global Travel Retail. The brief called for three key visibility assets at Changi Airport in Singapore — small and medium glorifiers, and a hero High Profile Promotion (HPP) display. 

Each unit needed to support unassisted storytelling, showcase the brand’s distinctive visual identity, and communicate Ardray’s positioning as “an elegant new interpretation of blended Scotch whisky” in a way that would resonate with discerning international travellers. 

The SOLUTION

Inspired by Ardray’s unique blend of craftsmanship and heritage, we looked to its visual identity — from natural materials and elegant finishes to the signature triangle motif — to shape a cohesive family of displays.

Each glorifier was designed to be tactile and refined, with brushed gold frames, marble-effect surfaces, soft lighting and embossed messaging offering subtle cues for discovery. The medium glorifier introduced 360-degree visibility and layered storytelling, while the small version brought warmth and impact to shelf and end-cap placements.

For the HPP unit, we created a striking triangular structure with integrated lighting and a digital screen, bringing the Ardray world to life in one of the busiest travel retail spaces on the planet. Messaging focused on the whisky’s dual heritage, balancing Scottish provenance with Japanese blending mastery to offer travellers a calm and considered moment within a high-energy setting.

The WONDER

A premium retail experience that brings Ardray’s story into focus. From bottle to glorifier to hero display, this was a launch rooted in precision, craft and quiet confidence — designed to spark intrigue, invite exploration and set Ardray apart in the fast-paced world of travel retail.