To develop a powerful and globally consistent communication campaign to communicate the perfect serve of Beefeater Dry Gin’s hero serve – the Beefeater & Tonic – to inspire the on trade, and engage consumers.
To achieve brand awareness to recruit new consumers, and reappraisal by existing whisky drinkers.
We were challenged to develop a shopper marketing plan to bring the path to purchase to
life with consumer branding for the retail channel.
Disruptive launch of authentic Japanese gin brand.
To create a unique activation territory from which to launch Reyka to the on trade.
To create a key visual for Passport Scotch illustrating the brand’s crusade to ‘Unleash Your Curiosity’.
Reinvigorating L’Essence de Courvoisier across multiple touch points repositioning it as the brand’s most luxury proposition.
To communicate the unique Art of Whisky Blending, which makes Chivas Regal Scotch a true global icon,
a new and exciting mentoring experience was required.