Re-positioning the brand and developing a communications and activation strategy to relaunch Mathieu Teisseire to global markets.
Creating a positioning and communications strategy to relaunch the brand.
We created and communicated globally the perfect ‘hero serve’, the Beefeater & Tonic, to inspire the on trade and engage consumers.
We drove trial and re-appraisal of The Glenlivet portfolio to push the range into becoming the top-selling global single malt brand.
We developed a shopper marketing plan to bring to life the ‘path to purchase’ branding for the retail channel.
Disruptive launch of authentic Japanese gin brand.
We devised a unique activation territory to launch Reyka to the on trade.
We created the Passport Scotch Limited Edition Street Art visual identity and experience bringing to life the brand’s crusade to ‘Unleash Your Curiosity’.
We invigorated L’Essence de Courvoisier across multiple channels to re-establish its super- premium proposition.
We educated drinkers in the art of whisky blending to position Chivas Regal blended Scotch whisky as a true global icon.