We were challenged to develop a shopper marketing plan to bring the path to purchase to
life with consumer branding for the retail channel.
To create a unique trade engagement experience that would unlock new distribution opportunities at the biggest bar
& beverage show in Europe, Bar Convent Berlin.
Reinvigorating L’Essence de Courvoisier across multiple touch points repositioning it as the brand’s most luxury proposition.
To create a brand experience strategy to encourage the on trade to re-appraise Britvic mixers, trial a new formula liquid and stimulate an emotional engagement with the brand.
To develop a powerful and globally consistent communication campaign to communicate the perfect serve of Beefeater Dry Gin’s hero serve – the Beefeater & Tonic – to inspire the on trade, and engage consumers.
To create a unique activation territory from which to launch Reyka to the on trade.
To create a key visual for Passport Scotch illustrating the brand’s crusade to ‘Unleash Your Curiosity’.
To achieve brand awareness to recruit new consumers, and reappraisal by existing whisky drinkers.
To relaunch the world-famous cognac brand as ‘The Toast of Paris’, engaging press and influencers with Courvoisier’s strong brand heritage and immersing them in a truly unique brand experience.
To create a brand experience and communications platform to introduce Teisseire to a global on trade audience.
To design a standout bottle for Beefeater 24, the premium expression of the famous gin range, lending the brand the impact and positioning it deserves.
To communicate the unique Art of Whisky Blending, which makes Chivas Regal Scotch a true global icon, a new and exciting mentoring experience was required.
To build on the success of Elemis’ 2015 Christmas campaign and maximise the retail opportunity for the skincare brand in the run-up to Christmas 2015.
To activate 100 Pipers in Thailand, and highlight its ‘made in Scotland’ and quality product messages in order to challenge locally distilled, cheaper competitors.
To build a clear and confident identity for Elemis in the crowded skincaremarket.