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Dry January


wonderworks trend report: How Health Consciousness is Changing the Drinks Industry in the UK

Healthy Lifestyle Is Changing UK Shoppers’ Habits 

Health consciousness has become an increasingly important part of people’s lifestyle in the UK.

For one, Brits are actively moderating their drinking. 4 million people took part in Dry January in 2018, and even more are expected to go alcohol free for the first month of 2019. A Mintel report revealed that one third of adults have reduced or limited their alcohol intake over the past year. 

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