T&E is WiseHead’s non-alcoholic zero proof sparkling beverage. Having already gained exclusive listings in the on trade we were tasked to create new brand assets to support a packaging restage, with targeted brand visuality & language to connect with a consumer retail audience.
To maximise the opportunity from the consumer zeitgeist that has resulted from the explosion in the gin market, we elevated the botanically based ‘extra-ordinary’ taste profile of T&E through consumer friendly language, which evolves through the path to purchase.
We art directed a photoshoot to capture the perfect serve, resulting in a suite of photography to allow for flexibility in the creation of POS assets adaptable for varying retailers merchandising requirements.
We applied our broad knowledge of the spirits category to this new Zero Proof drink to create a connection with consumers. Delivering an understanding of what the product is, the desire to pick it up off the shelf and drive purchase.
Going live in a range of retail outlets in time for the Festive period, and more to come