Something Special’s bottle has helped to build the brand’s identity over the years. Its unique diamond shape is very characteristic and ownable to the brand. In order to remain distinctive, elegant and authentic, the packaging has been updated.


The new bottle design is made more impactful and modern whilst retaining the best of the previous Something Special bottle design features. 

The label has been simplified giving proud prominence to the key design elements – the Something Special brand mark and Hill, Thomson & Co. coat of arms.

A more modern and premium carton design is made vibrant through the use of an enigmatic glow, capturing the attention on shelf and creating focus on the key design elements in the centre.


The new packaging was introduced in October 2015.