To create a key visual for Passport Scotch illustrating the brand’s crusade to ‘Unleash Your Curiosity’. More than just packaging design of a Limited Edition, the key visual was to be brought to life across multiple channels: ATL activation, social media, on- and off-trade
touchpoints and as the basis for experiential events.
Keeping in mind the brand crusade and its target market of ‘young party people’, we decided to explore the world of street art. We brought on board Wondermaker Jim Vision, an urban artist big in the London street art scene, and worked with him to create a mural to bring the brand campaign to life across all channels.
To support the launch of the new campaign, we developed brand toolkits for various global markets, to ensure consistent implementation.
Our street art mural artwork was incorporated in various assets across many different channels, including a pop art -inspired Limited Edition carton, merchandise units for the off trade and a Limited Edition sleeve for the on trade.
We created photography and a timelapse video capturing the creation of the mural on a rooftop in East London.
Our Limited Edition campaign was launched in key initial markets around the world including Brazil, Mexico and Angola.