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A large scale terrace takeover embodying the spirit of Hanami, the Japanese cherry blossom festival in spring. The takeover included a high impact ‘Instagrammable moment’ and a jaw-dropping floral wall, attracting rich engagement and increased footfall to the venue.

 
 

The Challenge

House of Suntory asked Wonderworks to design
a terrace takeover that would capture the Japanese spirit of nature and celebrate the sakura season.

The concept would be geared towards gaining listings in luxury on-trade outlets, which reflect the values of the super premium House of Suntory Japanese spirits portfolio. 

Insight

Key outlets are looking for ways to become destinations in their own right. They want to drive footfall and sales, and create an environment where guests want to spend time and share their experiences on social platforms. The design for this activation had to be visually stimulating to fulfil the need for that ‘Instagrammable moment’. 

The Wonder

Wonderworks visualised a spectacular terrace experience fitting for this contemporary Shoreditch venue, whilst remaining true to the values of the Japanese Hanami festival and celebrating the transient beauty of flowers. Wonderworks proceeded to design, build and install a jaw dropping floral wall, whilst making the most of the available space by adding Hanami inspired venue styling, in order to captivate guests and drive cocktail sales. 

Deliverables

Concept creation, 3D visual space design, production, styling and installation management. Support with the press launch event at which Japanese artist, Ohgushi, created a stunning artwork of a Roku bottle in front of a live audience. Wonderworks worked closely with Nobu throughout the process, forging lasting customer relations that remain to this day.

 
 

WOO-HOO!

Nobu Shoreditch were so delighted with Wonderworks’ sakura terrace concept that they decided to extend the installation for the duration of the summer, posting it on Instagram, and attracting rich engagement.  The activation has been recognised by EBS as ‘best in practice’ and is now being used as a basis for their global activations. It has also resulted in them securing a long-term listing within this prestigious hotel group.

 

Creative Development

Terrace Takeover & Launch Party

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Social Engagement