NEDER WEB 001b.jpg
Nederburg Poster.jpg
IW1A6275.jpg

DEFINE

Nederburg, South Africa’s most awarded wine brand was looking to gain foothold and raise brand awareness in the highly competitive UK wine market. 

CONNECT

Faced with strong competition from other well-established wine brands, our strategy was to step away from traditional wine clichés and to connect with our audience through shared values and passions.

The Nederburg #DoYourPart campaign was created with the mission to help mobilise communities in Africa with bicycles. This campaign is not just a communications piece: it is a movement for making a genuine difference in people’s lives.

DELIGHT

The campaign was built across multiple touch points to engage both trade partners and UK wine consumers. 

We started by developing a UK fundraising platform to give everyone an opportunity to do their part and help mobilise communities in Africa with bicycles. This platform was then supported with a range of activities from a VR bike at trade shows, consumer and trade fundraising kits and a social media strategy.

From September thousands of neck collared Nederburg bottles will be hitting the shelves, giving consumers a chance to win a Cervelo road bike and support the cause with a 5p donation by simply purchasing a bottle of Nederburg. 

WOO-HOO

This campaign has given Nederburg standout in UK’s crowded wine market and provided a worthy cause to engage press, trade partners and consumers.

There is a lot of exciting work still to come so stay tuned and follow @Nederburg_UK for latest updates!

macbook-mockup_Nederbrugh.jpg
website mockup NED.jpg