Teisseire is a syrup brand which has been the market leader in France for over hundred years.
The Professionals range is targeted at bar & café trade outlets to be as flavouring for drinks and food creations.
The brand exists in multiple global markets, each with a different positioning and target audience, and with varying commercial success. The decision was taken to relaunch the brand under a new name, with new packaging, and a positioning and communications strategy was needed to
Develop a positioning and communications strategy to relaunch Mathieu Teisseire to global markets and grow global market share dramatically through multi-channel distribution.
The market leader has achieved success through sustained commercial efforts to provide high levels of service and product innovation to meet the varying needs of the fragmented global syrups market. However we identified that quality, not quantity is demanded by premium outlets using syrups for operational efficiency, and this is a need for currently being met consistently by any syrup brand on the market.
Having provided business consultancy to establish the complex global commercial landscape we set about developing a communications strategy to meet the premium positioning.
Elevating the product truth of flavours as close to the real fruit as possible we developed a communications platform around ‘True Flavour’. Hero key visuals were developed to celebrate the flavour credentials in a premium way, and these were supported by key launch material such as brand videos and print material.
A trade show concept was developed to launch the brand to the trade; this was toolkitted and has been used to execute multiple trade shows around the world in a consistent way.
Brand Consultancy, Creative Strategy, Key Visuals,
Trade Show Concept and Execution
The new brand has been successfully rolled out across global markets and celebrated
at the leading trade event Bar Convent Berlin. We are now moving into developing
brand activations to accelerate growth across global markets.
KEY VISUAL DEVELOPMENT
FHA 2018 - STAND AND GLORIFIER
FHA 2018 - MANUAL