J2O is one of the most well known, and widely stocked brands in the soft drink industry, as well as being the market leader in the Adult soft drinks category. In many social situations, J20 is one of the most frequently considered brands.
‘Seasonal experiences’ is one of their key strategic pillars, with the task being to get more people drinking J20 at key festive occasions throughout the year (Christmas, Easter, Summer).
We were challenged to produce a lifestyle shoot that reflected the brand positioning of socialising, summer time, and flavour.
We decided to bring the feeling of summer to the on trade, creating a warm social atmosphere using colours that complement the serves.
We brought the summer sunshine to London; creating warmth and light on a snowy day was our challenge, and we most certainly achieved that!
The shots are being used in the newly launched summer 2018 campaign and we cannot wait to see them!