The Havana Club International brand team contacted Wonderworks to assist with telling the authentic brand story of the Havana Club rums and their production in Cuba.


We worked closely with Havana Club to tell their brand story via booklet emphasising the unique heritage of the brand and the passion of their Maestros Roñeros who pass on their rum production knowledge through generations. 


The material was a great success and the initial small batch release was expanded to mass production for adaptation in markets around the world. The developed visual style became the inspiration for the new brand guidelines!