To create, test and launch a global brand experience campaign for Grant’s whisky that stimulates brand awareness, and reappraisal from both consumers and global markets & distributors.
The rich history and heritage of Grant’s whisky, its personality and target market came together under the very ownable storytelling concept, True Tales. This concept created a real connection between the consumers and the brand.
We worked with markets to assist with planning and implementation
and delivered high profile events globally. We helped launch the brand experience platform at a Global Workshop alongside a 360º toolkit that we produced.
The ‘True Tales’ campaign gave consumers the ability to listen to great storytellers while learning about the brand, and sharing stories of their own.
During the three-year campaign we delivered successful activations in 17 markets around the world, from Russia to South Africa. This all led up to the amazing adventure of the Global Storytelling Festival at Edinburgh Fringe in 2012.