To build on the success of Elemis’ 2014 Christmas campaign and maximise the retail opportunity for the skincare brand in the run-up to Christmas 2015.
We designed supporting materials for the brand to bring to life their Christmas identity in-store. We focused on the colour red – the key component of the Elemis 2015 creative Christmas identity – to ensure that the brand experience was consistent across packaging through to retail environment.
In-store assets included brand collection showcards, roll-up banners and carrier bags, while other assets supported the campaign on social media and on Elemis’ digital retail platforms.
In-store experiences, alongside social media and advertising campaigns using our assets, were rolled out across the globe from Autumn 2015.