Encourage maximum sales during the 2014 Christmas period, the biggest retail opportunity of the year for skincare brands and hence Elemis’s primary focus for marketing spend.


We developed a creative take on the traditional Christmas tree as a premium, modern, eye-catching extension of Elemis’s 2014 Christmas creative identity. The colourful ‘ribbon tree’ was applied across showcards, duratrans, event invitations, roller banners and carrier bags, and was used on social media as well as for online retail JPEGs.


Complete in-store environments, as well as social media and advertising, were rolled out globally to give Elemis a leading presence in the run-up to Christmas 2014, a season which turned out to be highly successful for them.