We were asked to create a set of brand guidelines for Elemis, to provide rules and structure for their visual brand to ensure consistent implementation across global markets.


The brand guidelines highlight the brand’s core values by codifying the elegant Elemis identity in a consistent and memorable way. Every asset from the logo, to the signifier, colours, fonts, imagery and copy are included in these guidelines, to provide guidance and inspiration for the design of touchpoints such as postcards, invitations, posters, flyers and advertising.


All Elemis touchpoints now adhere to the brand guidelines, from digital to retail.


Elemis now has a clear brand identity with guidelines distributed globally.