We were tasked with reinvigorating L’Essence de Courvoisier across multiple touch points, repositioning it as the brand’s most luxury proposition, thus creating a halo effect across the rest of the range
We used the brand’s rich heritage and stories to position L’Essence de Courvoisier as the ultimate tribute to shared achievement.
This created an elegant and luxurious visual language which brought the brand message to life across various touch points
To support the brand repositioning, we created a new campaign visual for L’Essence de Courvoisier which then translated across video, retail environments, event concepts and creative collateral.
The relaunch of L’Essence de Courvoisier started with an exquisite and memorable private dinner at the Lanesborough in London that generated significant press coverage.