THE CHALLENGE

The Courvoisier Cognac relaunched the world-famous cognac brand, at the Eiffel Tower as it had been served at its opening in 1889.
Lauded as ‘The Toast of Paris’ the event was created to inspire press and influencers with Courvoisier’s strong brand heritage,
immersing them in a truly unique brand experience.

Event Production | Delegate Management | Press and Influencers | Market Engagement Toolkit

WOO-HOO!

The Toast of Paris campaign was launched globally including Global Travel Retail. ‘The Toast of Paris’ events
were hosted - most notably, the Courvoisier International Cocktail Competition.