To communicate the unique Art of Whisky Blending, which makes Chivas Regal Scotch a true global icon, a new and exciting mentoring experience was required.
We developed a whisky tasting and blending experience, allowing guests to have a full experience of the brand: learning about Chivas Regal whisky and having the chance to blend their own whisky.
The Chivas Whisky Lab puts the guests’ blending skills to the test, highlighting the incredible amount of skill and experience needed by Chivas Regal’s Master Blender to produce a great whisky.
This brand experience was created to be suitable for both on trade professionals and consumers alike. We developed special blending assets, which work alongside an interactive presentation. This is packed with rich media content straight from the Strathisla distillery – the home of Chivas Regal. On top of this, guests are able to take their own blends of whisky home to enjoy and share.
With a showcase pop up at London Cocktail Week 2016, the Chivas Whisky Lab has been a hit with series of events taking place throughout the UK and in markets around the world.