A campaign focused on creating a brand experience for on trade trial of a new formula liquid aimed to inspire
re-appraisal of Britvic and stimulate emotional engagement.
Strategic Roll Out | Creative Development | Photography
Event Concept | Staff Incentives and Programmes Toolkit
Launched successfully at London Cocktail Week, the Lifting Spirits campaign was generated to inspire
trade to fall back in love with the brand, receiving tremendous PR and consumer engagement.