THE CHALLENGE

A campaign focused on creating a brand experience for on trade trial of a new formula liquid aimed to inspire
re-appraisal of Britvic and stimulate emotional engagement.

Strategic Roll Out | Creative Development | Photography
Event Concept | Staff Incentives and Programmes Toolkit

WOO-HOO!

Launched successfully at London Cocktail Week, the Lifting Spirits campaign was generated to inspire
trade to fall back in love with the brand, receiving tremendous PR and consumer engagement.

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