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DEFINE

Britvic Mixers & Juices are sold primarily in the on-trade throughout the UK, as an entry-level option for mixed drinks. In order to differentiate their offering from the competition, and cement their position as proud suppliers of the on trade, they were looking for a seasonal campaign to make their Mixers & Juices.

CONNECT

In a world of complicated serves, and the rise of the premium mixer, we decided to set Britvic Mixers out from the crowd in their simplicity – finding our Moment of Wonder in the headline: Simply Great Tasting. This led to our simple serve strategy, which heroes the Mixer – one juice or mixer, one spirit, one garnish.

DELIGHT

We brought the campaign to life through serve photography and key visual creation, a suite of POS and videos highlighting the simplicity of the serves.

woo-hoo

The seasonal serve campaign was well received by Britvic’s clients, going live in 2,000 outlets across the country. The serve videos have gone live on Marston’s social channels, P&O Ferries and have been used by the client for internal engagement. The campaign has undergone a round of creative review, and the summer edition will be going live in the UK and International markets from May 2018.