Rachael Barrett with the finished 100 Pipers Limited Edition in signature sleeve

Rachael Barrett with the finished 100 Pipers Limited Edition in signature sleeve

DEFINE

To activate 100 Pipers in Thailand, highlighting its ‘made in Scotland’ and quality product messages in order to challenge locally distilled, cheaper competitors.

CONNECT

We worked with Wondermaker Rachael Barrett, an up-and-coming Scottish fashion designer who has created costumes for Lady Gaga, to deliver a relevant, authentically Scottish brand message. Rachael’s current creative passion is deconstruction. Hidden behind the deconstructed Scottish tartan graphic stands a lone piper and the 100 Pipers brand mark that become visible only in UV lighting. A special laser-cut silicone, jacket, was created for the launch event.

DELIGHT

The Limited Edition Night Bottle was launched at a VIP party in Bangkok. This featured a fashion show with models in dresses specially created to draw parallels with the silicone jacket around the bottle.
Post-event, the programme allowed for social media activation with on trade road shows and a competition for the Thai audience to win a trip to Scotland, thus continuing the connection between the two countries.

WOO-HOO!

Extensive PR coverage and buzz dramatically increased brand awareness and on trade sales in the Thai market.

VIDEO: The Rise of The Night Party by 100 Pipers 

Bottle with normal lighting

Bottle with normal lighting

Bottle with UV lighting

Bottle with UV lighting

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